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The Committee has the following goals:
Work to develop a comprehensive marketing plan for Up and Running to enable us to reach out to potential participants, volunteers, and community partners
Develop and implement a plan for our social media communications
Develop marketing materials such as posters and brochures, and a plan for their distribution, enlisting Board members where needed
Update our website to ensure it is aligned with our goals, relevant, and effectively reaching our target audience
Maintain and build relationships with local businesses, organizations, health care professionals and media to enhance our presence in the community
Evaluate effectiveness of marketing initiatives/tools and make appropriate changes
Conduct community outreach and develop partnerships (e.g. partner with community events, other organizations)
Administrative support volunteers work with the program coordinator and support data collection, scheduling volunteers, program evaluation entry, assist with digital marketing plan development and distribution of promotional material.
This would be a great role for someone who is interested in learning more about breast or chestfeeding, program coordination and promotion or needs to get their 40 OSSD hours.
IMPORTANT information: Volunteers in this role do not need breast or chestfeeding experience. They do need to have an enthusiastic and positive attitude towards breast or chestfeeding and human milk.